Management and marketing for the service of physical

Abstract

Marketing can be defined as a philosophy of action that guides activity throughout the organization and is based on it must meet needs and desires of the consumer, which in turn, constitutes its raison d'etre, and all decisions of the entity be taken thinking about the consumer. The scope of physical and sporting activities marketing is no stranger to big changes that are occurring in the environment in which we live. This process transformation is continuous so that the present situation has nothing to do with which a few years ago and that nothing will resemble that of the next.